How to get better online reviews and turn negative reviews around

How to get better online reviews and turn negative reviews around

How to get better online reviews and turn negative reviews around

Get Better Online Reviews

In our last post, we talked about the importance of online reviews and how to avoid fake reviews. This time, we’ll focus on how to improve our own reviews, and what to do when negative reviews happen. Here are several tips to improve reviews, and your business in general:

  • Build reviews into your process. Perhaps the single best advice for businesses looking to improve reviews is to put them on auto-pilot. Systematically asking for reviews with each transaction helps you learn more about your audience, and your team’s performance, good or bad.
  • Timing is important in building a bank of positive reviews. For example, a mortgage lender we know automatically sends a satisfaction survey at the closing of each loan, when clients are excited about moving into their new homes. They also make it a practice to turn compliments into referrals. Staff members are trained so that at the moment they receive a compliment, they ask the client if they have friends or family who may also need financing.
  • More specific reviews are more powerful, so don’t be afraid to ask for details. For example, a review like “Online Presence Care is great!” sounds positive, but is very general and forgettable.  One of my favorite reviews came from a client who said “Online Presence Care has managed our website and social media for the last 3 years. And in that time, my business has quadrupled!”
  • Strive for visual impact and personalization. A positive review in print is good. One with a client’s full name, photo and some additional information such as a job title or background is better. A video review featuring a client talking about your business packs a powerful emotional appeal.

Online Presence Care Tips Blog Online Reviews How to Deal with Negative ReviewsTurn Negative Reviews Around

Good news about negative reviews
In fact, some negative reviews can actually drive more customer engagement and sales, according to HubSpot. However, it’s important to treat negative reviews with care to make sure your business won’t suffer:

  • Any response to is better than no response.  In fact, a business owner apologizing to a client online and describing the steps taken to make the situation right can build credibility and leave prospects with a favorable impression.
  • State the facts. Likewise, don’t let online misstatements about your business or unfounded criticism go unanswered. You don’t want an argument, but it’s a good opportunity for you to explain the situation and politely set the record straight. Stick to the facts, even if your reviewer does not.
  • Empathy counts. Remember, you can still acknowledge your client’s concern and disappointment even if the issue was not your fault. Sometimes, just by listening and letting people vent their frustrations, you can turn the situation around and salvage a relationship that could lead to future business.

Comments? If you’ve got questions or your own tips concerning online reviews, please share in the comments below!


Photo credit: PixaBay by freeGraphicToday

Goals with Deadlines Motivate More

Goals with Deadlines Motivate More

Goals with Deadlines Motivate More

Last week I experimented with some tools that keep me motivated throughout the day and week. I wanted to share that with you because this tool gives me a ‘motivational rush’ throughout the day and keeps me going to reach my goals.

I noticed when I have a list of goals with deadlines it keeps me motivated more to finish the project. This strategy eliminates ambiguity, increases your focus and motivation to get things done.

I created a personalized motivational reach your goal worksheet. This worksheet helps me achieve goals and enforces consistency and motivation. You can use my worksheet or a dry erase board. You’ll also find worksheet templates in a word processing program there that you can customize. Important: Keep this list close by or in front of you to keep you on track. Whenever you accomplish a goal put a star or smiley sticker next to it to congratulate yourself and celebrate!

Try it and see if it works for you to stay motivated. Share your comments; I would love to hear from you. Have a great motivational rush day!

Photo credit: PixaBay by Shivmirthyu

Burning Through Money? Devise a Marketing Budget

Burning Through Money? Devise a Marketing Budget

Burning Through Money? Devise a Marketing Budget

Do you need to get more clients and income? Think about incorporating a marketing budget. Or a more positive word for

Think about incorporating a marketing budget. Or a more positive word for budget is:
financial positioning, allocation, or plan. Allocate a certain amount, either on a monthly or yearly basis. You’ll need that money for network meetings, online marketing, or advertising material.

Allocate a certain amount, either on a monthly or yearly basis. You’ll need that money for network meetings, online marketing, or advertising material. Also think about the more expensive events like event sponsorship, seminars, and workshops, to keep your skills sharp. Incorporating this amount for marketing in your finances will give you peace of mind knowing the activities and events are paid for. It helps you stay on track with prospecting. Remember never stop prospecting!

Let me know your thoughts about this post and comment below. Would love to hear from you.

Photo credit: PixaBay by Intellectual

What Makes You Special?

What Makes You Special?

What Makes You Special?

Do you ever think of how unique you are compared to your competitors? And do you think about how special your brand, product, or service is?

When it comes to marketing your business or yourself you need to ponder about some of the following items:
– What is your uniqueness?
– What benefits do you offer?
– What makes you stand out from your competitors?
– What challenge is there in the market and can you provide a solution?

These are just a few questions to ask yourself to get started. Let me know what you think. I would like to read your comments.

Photo credit: PixaBay by Todd W Mac

Stock Photos: Free and Easy

Stock Photos: Free and Easy

Stock Photos: Free and Easy

I found a site that will make your search for stock photos a breeze! Whether you’re short on time or looking for free images, LibreStock is a great place to go.

Simply type in your keywords and let LibreStock go out and search the whole internet for free-to-use photos.  The result will be several beautiful images,  from many different sources.  You can immediately download any or all of them at no cost and with no worries about whether they are licensed to reuse. It is very important though as a courtesy to give credit to the photographer by stating ‘photo credit by’ and then link it to the respective website. In addition, if you like, you can either make a monetary or share donation.
Here is their website: LibreStock.com

Another way to look for images is via Google images search. Make sure you select Tools and make a selection from the drop down menu called: Usage rights. This filters images respective to your selection.

Check it out and let me know what you think. I would like to read your comments.

Photo credit: PublicDomainPictures.net by Darren Lewis