New SEO Strategies Needed: Optimize Content for Generative AI

New SEO Strategies Needed: Optimize Content for Generative AI

by | On Page SEO

New SEO Strategies Needed: Optimize Content for Generative AI

SEO can be incredibly frustrating. You’re putting in the work, creating valuable content, and optimizing for AI and users—essentially SEO for AI and people. Meanwhile, you’re looking at traffic and wondering, “Why aren’t there any results yet?” In a world of instant gratification, SEO can feel slow. And it’s not just about being found anymore; it’s also about being selected.

Article Overview

    • Success now requires more than traditional rankings; you must combine SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
    • The goal is to win discovery, selection, and citation across search, assistants, and chat.
    • Focus on clean, structured, authoritative content with concise, extractable answers so AI can find, understand, and attribute your brand.
    • Results accrue with consistency as trust and authority build across web, social, and video before AI models recommend you.
    • Training and ongoing support can help you execute these strategies effectively.

It’s Not Just SEO Anymore

Traditional SEO focused on ranking on the first page of search results. That’s still important, but it’s no longer enough. To maintain online visibility, you also need AEO and GEO, which prioritize search intent and adapt to how users interact with information across search, assistants, and chat. Think of the landscape as AEO vs. SEO vs. GEO, each helping with discovery, selection, and the presentation of answers.

SEO (Search Engine Optimization)

SEO remains vital because generative search engines (e.g., Gemini, Perplexity, ChatGPT, Copilot) rely on useful, high-quality, well-structured content. This includes proper titles, internal linking, backlinks, brand mentions, speed, and more. This is also SEO for AI, since modern AI experiences depend on clean, structured signals.

AEO (Answer Engine Optimization)

AEO focuses on concise content that’s easily extractable and understood by AI. When someone asks Siri, Alexa, or a chatbot a question, AEO helps synthesize voice or written answers and solutions, and often alongside cited brands. Voice search optimization is especially important here.

GEO (Generative Engine Optimization)

GEO ensures your content is easy for AI-powered tools (e.g., ChatGPT, Gemini) to find, understand, and cite trusted, verifiable, authoritative sources in generated answers. In practice, you optimize so your pages are discoverable, attributable, and quotable.

Image of three blocks with letters. The first is B, the second has one side showing the letters UIL and the other side showing RAN, while the thirs block has the letter D. Build your brand symbol. Concept word Build brand on wooden cubes with an orange background. Business and build your brand concept.

These Strategies Work with Consistency and Time

At Online Presence Care, we use these strategies and more. They take time and consistency because you’re not just chasing keyphrases anymore; you’re building a brand people can trust and creating authority in your field. Brand and authority aren’t built overnight; search engines and AI models look for consistent brand signaling across social media, video, and websites. AI models learn you’re a source of truth before they recommend you.

SEO Support Options

  • If you’re frustrated or overwhelmed about maintaining your online presence in the age of AI, book a 75-minute training/guidance session for $190 (an all-inclusive price for non-clients). Here is the link: Book a 1-on-1 Session with me.
  • If you need more ongoing support, I offer multi-session packages and maintenance plans at reduced rates. Contact me to discuss what works best for you.

Common Questions about SEO & AI

Why has the pace of SEO performance changed in the era of AI?

Visibility is no longer just about ranking for keywords. It is about winning discovery, selection, and citation across search, assistants, and chat. That means combining SEO with AEO and GEO, and consistently proving trust and authority across your website, social, and video channels. AI models take time to learn you’re a reliable source before they recommend and cite you, so results accrue with consistent execution rather than overnight spikes.

What’s the difference between SEO, AEO, and GEO?

  • SEO focuses on clean, structured, quality content (titles, internal linking, backlinks, brand mentions, speed) so both people and generative search engines (e.g., Gemini, Perplexity, ChatGPT, Copilot) can find and value your pages.
  • AEO prioritizes concise, easily extractable answers that assistants and chatbots can understand and use, especially for voice search, often alongside cited brands.
  • GEO ensures your content is discoverable, attributable, and quotable in AI-generated answers by being trusted, verifiable, and authoritative.
  • Together, they help you get discovered, selected for answers, and cited across search, assistants, and chat.

How should I structure content so AI can find, understand, and cite my brand?

Keep content clean, structured, and authoritative. Use proper titles, clear internal linking, quality backlinks, meaningful brand mentions, and fast pages. Provide concise, extractable answers that AI can lift directly, and ensure your information is trusted, verifiable, and quotable. This combination makes it easier for generative tools to discover you, understand your expertise, and attribute your brand in their responses.

How long until AI assistants and search recommend my site?

There’s no instant timeline. Recommendation and citation follow a consistent approach: building brand trust and authority across your website, social presence, and video over time. As you show up reliably with high-quality, structured, helpful content, AI models learn that you’re a source of truth and become more likely to surface and cite you.

What support can I get if I’m overwhelmed by AEO, GEO, and SEO?

Reach out to Online Presence Care to explore your options. You can book a 75-minute training & coaching session if you prefer a DIY approach, or choose from our multi-session packages and maintenance plans for more comprehensive support. Simply visit my contact page to share how I can best assist you.

Treat Your Business Like a Client Is Key to Business Growth

Treat Your Business Like a Client Is Key to Business Growth

by | Strategy and Planning

Treat Your Business Like a Client Is Key to Business Growth

Growing a business takes more than just managing daily operations; it requires setting aside intentional time for business growth. Many small business owners get so caught up in serving their clients that they neglect their own business development. Without working on new skills, services, or innovations, it’s easy for a business to stagnate. The good news is, there’s a simple but powerful shift you can make: treat your business like a client, giving it the focused attention it deserves.

Prioritize Time for Business Development

Setting aside specific time each week to work solely on your business can lead to significant progress. This focused time can be used to brainstorm new ideas, create new offerings, or stay current in your industry. When you treat your business as an important client, you are less likely to let its needs get pushed to the back burner.
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Break Free from the Too Busy Mindset

Many business owners delay their own growth projects because client work feels more urgent. However, consistently investing time in your business is what ensures future stability, expansion, and success. Think of it as a crucial project that, when completed, will not only improve your services but also create more opportunities for new potential clients. It’s a proactive step that secures your long-term viability.

A Mindset Shift: Your Business is Your Best Client

By booking dedicated appointments for your business, you can give it the respect and priority it needs to thrive. This structured approach helps you improve your services, sharpen your skills, and unlock new growth opportunities. It’s a powerful mindset that turns a passive wish for growth into a strategic, actionable p
Successful businessman walking in front of bright success door in concrete interior with shadow on floor.

Open Doors to Business Growth and New Opportunities

To conclude this writing, remember that in the rush of serving clients, it’s easy to forget that your business also needs nurturing to grow and evolve. Setting aside focused time and treating your business like a client creates momentum and long-term success. Building habits around innovation and self-investment is crucial for staying competitive and relevant. Simply put, when you prioritize your own business, you pave the way for greater opportunities and stronger results.

Ready to treat your business like your best client? Or are you already setting time aside for your business? Let me see your thoughts in the comments below; I would like to hear from you. 

Also note that I offer consultations to help small businesses and solopreneurs like you navigate the digital landscape with confidence. Let’s discuss how we can help you build a stronger online presence, from website maintenance and SEO to content writing and strategic planning. 

Contact me today to discuss how we can help you grow your online presence or go to my calendar to schedule a meeting: https://onlinepresencecare.com/connect-with-karina-calendar/

The Hidden Environmental Impact of AI

The Hidden Environmental Impact of AI

by | Content Creation

The Hidden Environmental Impact of AI

As we discover more opportunities in AI, we also face challenges. In this article, I share more insights about AI and its impact on the environment to help you stay informed in this ever-expanding AI world. I have followed this issue since AI became widely accessible to the public. 

When you think of using Artificial Intelligence, you would not think of the environment because it is technology-related. On the other hand, you have to think further and find out that you need computers to run AI queries and train large language models. These computers are massive and are in data centers. 

So why is this an issue for the environment? 

Image with robot mask surrounded by smoke symbolizing how training ai models increases greenhouse gas emissions.

Training AI Models Increases Greenhouse Gas Emissions

High use of electricity is made by big data centers that house large computers to run AI models.

Generative AI and queries in various AI search engines use a huge amount of electricity. In a Snopes article, it was laid out how AI impacts an increase in fossil fuel emissions and pollutants. Training AI models uses large data centers that house large computers. 

To give you a better idea of this environmental impact, Snopes mentioned two studies using ChatGPT that increase these emissions. The first one mentioned that writing a 100-250 word email in GPT produces about a quarter to half a pound of carbon emissions. The second one laid out that a single GPT query uses 10 times more electrical energy than a regular Google search. 

Graphic showing a workflow on how data centers are cooled, symbolizing how AI queries use large amounts of fresh water.

AI Queries Use Large Amounts of Fresh Water

Additionally, in using more electrical energy, generative AI and AI queries use huge amounts of fresh water to cool large computers that are housed in data centers. Now, imagine how that use is multiplied because there are a lot of these centers.

In a study on the water footprint of AI models, they explained how large amounts of clean fresh water can just evaporate. So you can better understand how much water is consumed by AI, the above-mentioned article in Snopes has explained that writing an up to 200-word email in GPT consumes about 3 liters of water, and generating 10-50 responses in GPT ‘drinks’ roughly a 500 ml water bottle. 

What is even further disturbing is that massive amounts of data centers are being built on the continent of Africa, where water scarcity already exists, and this poses critical challenges for the future of these regions.

Graphic of a robot holding an AI sign next to stop signs illustrating to stop using AI or reduce the use of AI.

Reduce the Use of AI or Stop Using AI Altogether?

After reflecting on this, one might question whether to continue using AI, reduce its usage, or completely stop using it. These are the thoughts that are running through my mind. I use ChatGPT minimally, around 2 hours a week for some of my writing projects. However, this still has a considerable impact, especially since many others are also using AI. When you multiply that by millions of users, the overall effect on our environment is already significant.

While I have my reservations, I recognize the significant advantages AI can bring to some industries, especially the healthcare sector. Using AI as a tool to help with research can be instrumental in finding more treatments for various diseases, where we don’t have any cures yet. 

Nevertheless, making AI available to the public presented tremendous challenges and a huge environmental impact. To reduce my impact, I will limit using AI each week; this continues to encourage independent thinking. Additionally, I will continue using regular search engines (ie, Bing, Google, etc.) for my research and minimize AI search engines.

As we navigate a world driven by AI technology that creates environmental and ethical challenges, it is important to stay informed and open-minded. I encourage you to share your insights, experiences, or concerns regarding AI usage in the comments section below.

If you have any questions or would like to discuss your online presence, click on the following link to schedule a meeting with me.

AI Overview Impacts Search Results and Website Traffic

AI Overview Impacts Search Results and Website Traffic

by | On Page SEO

AI Overview Impacts Search Results and Website Traffic

Has AI taken over your life yet? Whenever I open my email or any writing applications, there is now AI suggesting to help write, summarize, etc. Sometimes, this interruption gets on my nerves. I am determined to maintain my mental sharpness and stay engaged, refusing to fall into complacency or lethargy.

I want to share some insights regarding results from search engines with AI gaining more control and how it affects website owners and internet users. Below, I listed some issues to look out for and what I do to stay cautious. In addition, I will discuss how we implement adjustments to our SEO strategies at Online Presence Care to positively impact search engine rankings.

AI Overview ‘AIO’ Takes Over

For some search results, AI now summarizes answers at the very top, called AI Overview or AIO. A search engine gathers information from multiple online sources, and some websites can be less reputable. This means that the user has to take the answers with a ‘grain of salt.’ 

Whenever I conduct an online search, I make it a point to sift through the results until I locate a website that I trust for its credibility and reliability. I typically look for established sources, such as reputable news organizations, academic institutions, and science and government sites.

Image of a person using a laptop computer with an overlay of a graphic with data graphs showing how AI impacts search results.

Search Result Rankings Impacted by AIO

In many search results, AIO pushes relevant websites down because the context-rich answers, including a list of websites, take up a lot of space at the top. This impacts rankings for many website owners. I tend to glance at the list of sources in AIO, and if I don’t recognize the source, I scroll down to a website that I know. 

This shift in search visibility means that even well-optimized websites may struggle to attract clicks if they aren’t included in AIO’s sourced list. As a result, brand recognition and trust play a bigger role than ever. For website owners, this emphasizes the importance of not only ranking well but also building authority through consistent, high-quality content, strong branding, and collaboration with other content creators to increase the chances of being referenced in AIO.

AI Search Engines Impact Website Traffic

There is also an issue where some website owners have seen a decline in traffic due to people using AI search engines such as ChatGPT, Copilot, or Perplexity AI (to name a few). I have noticed, though, that ChatGPT now includes UTM tags in link sources that it includes in some answers. This means that some of that traffic can be tracked now.

While the integration of UTM tags marks a step forward in tracking, it also presents an opportunity for website owners to adapt. Analyzing the tagged traffic allows to gain insights into user behavior and evaluate the effectiveness of various content pieces. This data enables more informed decision-making regarding content creation, marketing efforts, and overall website optimization.

Mobile phone showing an online presence report with positive results on screen; it's important to keep up with AI and expanding SEO efforts.

Keep Up with AI and Expanding SEO Efforts

Knowing these challenges, our team constantly adjusts SEO optimizations. To keep up with high search result rankings, there are several factors. Website speed, adjustability to different mobile devices, and security are still relevant. Creating helpful, easy-to-understand content written by professionals in the field also holds great importance. Furthermore, the text needs a structure that makes reading easy and allows readers to find answers to questions and information quickly. Another factor is that keywords now need to also include more user-intent phrases. 

We are constantly expanding our efforts to keep up with AI. I’ll make sure to share updates on my blog as we progress. If you have any questions, send me a message through my contact form or schedule an online meeting with me.

I invite you to share your thoughts and experiences regarding AI usage here in the comments section below.

Encountering AI Copyright and AI Ethical Issues

Encountering AI Copyright and AI Ethical Issues

by | Content Creation

Encountering AI Copyright and AI Ethical Issues

With Artificial Intelligence (AI) becoming more ubiquitous, I am inclined to write about this topic more often. I will touch on various issues about why or why AI is not a good tool, how it affects search engines, and more. For this article, I have not used AI to write this, except Grammarly to check grammar. I want to limit AI so I can think independently and express my unique voice and style. 

In this piece, I focused on ethical and copyright issues and outlined a few sections that highlight issues when using AI tools and my opinions.

Image of blocks with the words AI writing showing how AI ethical issues arise with using it to write content.

Creative Writing with AI

Writing with AI using its tools as support to get ideas for topics or editing is a good way to enhance your creative writing. Furthermore, you don’t have to disclose to the reader that you used AI because AI was only used sparingly. If your content is mostly AI created, you have to disclose it to your reader; more about this in the next section. When I write, I sometimes use ChatGPT or Gemini to brainstorm ideas for topics or help me with making a phrase clearer. When I am in the editing phase, I use Grammarly to make sure grammar and punctuation are correct.

Ethical Use of AI Generated Images

When you use AI-generated images, remember you may be using someone’s art without permission. Due to unauthorized use, there have already been several cases filed to resolve copyright infringements.   

There are some exceptions when you use software that uses licensed images for training data (e.g., Adobe Firefly). When I use images, I use my Adobe Stock account and I filter out all AI-generated art so I get images created by actual artists.

Image of a computer screen with a cityscape created by AI instead of designed by a person.

Navigating AI Driven Content Creation

In some cases, there is AI-driven content creation where you can train AI models to create new work using your own words and style. However, you must disclose this to the reader since AI contributes significantly to that work. It is important to remember that using any AI models relies on Large Language Models (LLMs) that were developed by copying content from the internet without permission.

As the integration of AI continues to evolve, it becomes increasingly crucial to navigate the ethical and copyright challenges it presents. By leveraging AI as a supportive tool for brainstorming and editing while being mindful of its limitations and potential issues, we can enrich our creative processes without compromising our artistic integrity. Remember, vigilance is key when utilizing AI-generated content and images, and always strive to uphold transparency with your audience. Whenever searching online or using an AI search engine, remain vigilant about the results because AI hallucination (i.e., nonsensical or inaccurate information) is still a problem. Therefore, fact-check anything generated by an AI model.

If you have any questions, send me a message by submitting my contact form or schedule an online meeting with me.

I invite you to share your thoughts and experiences regarding AI usage here in the comments section below.

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